Overtaking the trademark rights of the Lufthansa Cocktail meant a new chapter for our agency. Focusing on the “Golden Age of air travel” we re-interpreted the classic bottle-aged cocktail and also took over the recipe development, design, strategy, distribution and marketing of the Lufthansa Cocktail brand.

The result is a range of six cocktails who evoke the feeling of first-class bars and spirits for the consumer – no matter where they are. Also the product design and the label radiate in an elegant and timeless design, referencing the 1950s.



ServicesProduct Development, Design, Strategy, Distribution, PR & Social Media, Promotions, E-Commerce

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